1. Screen Play: Cutting of arrangement of lines and scene, well-edited and clear flow of narrative. Random? Cut together
2. Setting: Time and place. Good costume choice and good set design. Did it emphasize music video theme
3. Visuals: Camera shots, costume sets, outdoor scenes, lighting, movement
4. Choice of music: music corresponds to visual
5. Overall effectiveness: Mood, tone, emotion provoked. What do you think about this video?
Alex & Anna
Coldplay “Life in Technicolor ii”
1. (Screen Play)
- Arrangement of color, lines and scenes were well done. Clear narrative. Good use of multiple scenes.
- Good job of personifying the bike
- Light and airy, shows a lot of joy
2. (Setting)
- Good use of colored background and outdoor shots. The greenery
- Costumes seem to fit the narrative. Colorful and fits each setting.
- Bold colors against graffiti wall
- Soft pastels against nature
3. (Visuals)
- Good camera angles and shots
- Music video has constant motion
4. (Choice of Music)
- good choice of music for the mood of the song
5. (Overall Effectiveness)
- Some slight cutting details that need to be change
- Maybe work on the blowout highlights
- Good mood and tone are translated into the music video
Allyson, Abby, Bailey
John Butler Trio “To Look Like You”
1. (Screen Play)
- I thought the narrative was kind of slow as far as having a story plot line. There are really only two confronting ideas: Being alone in this world in the street and getting ready in her bathroom.
- Wishing she was someone else
- Scenes are repeated many times.. lose the impact of the narrative when clips are played over and over again.
2. (Setting)
- Two main settings outdoor and indoor.
- She isn’t dressed different from any other girl in the mall scene
- Her costume could have been a little bit brighter?
3. (Visuals)
- Good angles. Camera spins around subject. Good close ups on the clothing scenes. I really enjoyed how they reversed the clips where Jill is standing in the middle of the road.
- Error in the fact that the camera shows up in the frame where all the magazines are put on the mirror
- Depth of field in the closet with the clothes
- Lighting on the inside bathroom scene could have been more contrast
4. (Choice of Music)
- Good choice of music
5. (Overall Effectiveness)
- This music video is effective but I think it lacks intensity. Overall effectiveness could have been improved by extra footage.
