Music Video Responses

1. Screen Play: Cutting of arrangement of lines and scene, well-edited and clear flow of narrative. Random? Cut together 2. Setting: Time and place. Good costume choice and good set design. Did it emphasize music video theme 3. Visuals: Camera shots, costume sets, outdoor scenes, lighting, movement 4. Choice of music: music corresponds to visual 5. Overall effectiveness: Mood, tone, emotion provoked. What do you think about this video?

Alex & Anna Coldplay “Life in Technicolor ii”
1. (Screen Play) - Arrangement of color, lines and scenes were well done. Clear narrative. Good use of multiple scenes. - Good job of personifying the bike - Light and airy, shows a lot of joy
2. (Setting) - Good use of colored background and outdoor shots. The greenery - Costumes seem to fit the narrative. Colorful and fits each setting. - Bold colors against graffiti wall - Soft pastels against nature
3. (Visuals) - Good camera angles and shots - Music video has constant motion
4. (Choice of Music) - good choice of music for the mood of the song
 5. (Overall Effectiveness) - Some slight cutting details that need to be change - Maybe work on the blowout highlights - Good mood and tone are translated into the music video

Allyson, Abby, Bailey John Butler Trio “To Look Like You”
 1. (Screen Play) - I thought the narrative was kind of slow as far as having a story plot line. There are really only two confronting ideas: Being alone in this world in the street and getting ready in her bathroom. - Wishing she was someone else - Scenes are repeated many times.. lose the impact of the narrative when clips are played over and over again.
2. (Setting) - Two main settings outdoor and indoor. - She isn’t dressed different from any other girl in the mall scene - Her costume could have been a little bit brighter?
 3. (Visuals) - Good angles. Camera spins around subject. Good close ups on the clothing scenes. I really enjoyed how they reversed the clips where Jill is standing in the middle of the road. - Error in the fact that the camera shows up in the frame where all the magazines are put on the mirror - Depth of field in the closet with the clothes - Lighting on the inside bathroom scene could have been more contrast
4. (Choice of Music) - Good choice of music
5. (Overall Effectiveness) - This music video is effective but I think it lacks intensity. Overall effectiveness could have been improved by extra footage.